10 Surprising Facts About Digital Marketing You Didn’t Know

October 11, 2023


Jan Vasil

Digital marketing is a bit like a wild party that never ends. There’s always something new happening that keeps the buzz alive.

Here are 10 surprising facts you might not know about this ever-changing world:

1. Shopping on Social Media

Did you know you can shop till you drop on social media?

By 2023, shopping on these platforms is expected to shoot up by $735 billion.

And guess what?

87% of shoppers say social media helps them decide what to buy​1​.

2. Videos Are Taking Over

Videos are stealing the show online.

In 2024, they’re expected to make up more than 85% of what we see on the web.

So, if you’re browsing online, chances are you’ll bump into a lot of videos​1​.

3. Influencers Raking It In

The influencer world is booming big time. The money flowing into the Instagram influencer market is expected to skyrocket by nearly 200% by 2025 from what it was in 2021.

And some of the big-name influencers were charging at least $1,200 for a single post in 2021​2​.

4. Mobiles Are Ruling

Mobile phones are like our mini gateways to the digital universe.

They were behind nearly 61% of Google searches in a chunk of 2021, and they’re not slowing down​3​.

5. Big Bucks on Paid Searches

When it comes to spending money on marketing, a lot of it is going into paid searches and social media ads.

In fact, about 39% of a business’s marketing budget is spent on getting their brand to pop up on your search results​1​.

6. Content Marketing Magic

Content marketing is doing some serious magic for businesses.

It’s pulling in potential customers, teaching them something new, and keeping them hooked to the brand​1​.

7. Getting Clicks is Tough

In the digital ad world, getting someone to click on your ad is like hoping to find a four-leaf clover.

On average, only 0.05% of display ads get clicked​1​.

8. Digital Marketing Skyrocketing

The digital marketing world is on a rocket ship, projected to reach a whopping $786.2 billion by 2026.

And it’s only going to keep growing from there​4​.

9. Unfollow Button Threat

Brands have to play it cool on social media.

If they annoy folks, about 51% of them will hit the unfollow button without a second thought​4​.

10. Organic Traffic is a Big Deal

For many content creators, getting organic (unpaid) traffic to their content is like hitting a jackpot.

It’s a big deal for about 76% of them, showing that their content is genuinely interesting and not just click-bait​1​.

These surprising facts show there’s a lot more to digital marketing than meets the eye. And who knows?

The next time you’re scrolling through social media or searching on Google, you might notice some of these trends playing out right in front of you!

Recommended reading:

Mastering the Art of Engaging Webinars: Tips for Success

Written by Jan Vasil

As a CMO at a digital agency The Digital Pug, I'm passionate about SEO and blogging, and I'm always striving to stay ahead of the latest trends in digital marketing. In my spare time, I like to play golf, listen to music, and hang out with my black pug. I take great pride in providing my clients with top-notch marketing strategies to help them achieve their goals.