Choosing the Best AI Chatbot for Effective Keyword Research

January 29, 2024



Jan Vasil

In the dynamic and fast-paced SEO landscape, using an AI chatbot for keyword research is quickly becoming a game-changer.

With a plethora of choices at our fingertips, the question arises: which one truly stands out?

Eager to shed some light on this, I embarked on a mission to put three well-known AI chatbots – ChatGPT, Copilot, and Google Bard – to the test in a straightforward SEO keyword research challenge.

Let’s dive into my findings.

The Test:

My approach was straightforward: use each chatbot to research the keyword “iphone15”.

The goal was to analyze its organic traffic and generate a list of five related keywords.

This test was more about the answers than the prompts, reflecting a real-world SEO task.

Results Breakdown:

  1. Copilot:
    • Performance: Unfortunately, Copilot lagged in this test. It lacks integration with any SEO tools, which is a significant drawback for detailed keyword analysis.
  2. Google Bard:
    • Performance: Google Bard emerged as the clear winner. Its integration with Google Keyword Planner provides accurate and valuable keyword insights, making it a robust tool for SEO professionals.
  3. ChatGPT:
    • Performance: ChatGPT’s performance was decent but not exceptional. It can offer basic recommendations and support, but its lack of integration with specialized keyword research tools limits its effectiveness for detailed SEO analysis.

Final Verdict:

For basic keyword research, Google Bard is my top recommendation. It’s free and excellently integrated with Google Keyword Planner, making it a valuable asset for SEO tasks.

SEO Tip: Remember, this is just the beginning. For comprehensive keyword research, consider factors like competition and keyword relevancy. Utilize your chosen AI chatbot to draft articles with well-placed keywords in titles, metadata, and content.

Written by Jan Vasil

As a CMO at a digital agency The Digital Pug, I'm passionate about SEO and blogging, and I'm always striving to stay ahead of the latest trends in digital marketing. In my spare time, I like to play golf, listen to music, and hang out with my black pug. I take great pride in providing my clients with top-notch marketing strategies to help them achieve their goals.