Why I jumped on the AI train?

March 1, 2024



Jan Vasil

Whenever you think something is impossible just take a deep breath and do it.

This is what I did for the past few years and it almost always turned out well for me.

Yes, there were some failures, but I never let them break me. Quite the opposite. They taught me the most and inspired me to continue.

And this is what I did when I jumped on the AI train a few months ago.

2016, the rise of the freelancer.

It all started in 2016 when I quit my corporate job and said goodbye to my role as Retail and Franchise Training Manager for 7 Central East Europe or CEE countries.

Oh boy, I loved that job 🙂 Traveling 200 days per year was quite harsh and tiering. On the other side working with talented people across multiple countries taught me a lot about different cultures.

Before I left, I signed up for a Business Coaching training which I have completed successfully. Thinking back now, I have a feeling that during that time I started my “quiet quitting”.

Soon after that I quit and became a business coach.

Yes, I had some coaching knowledge, but I had ZERO knowledge about online business.

And the term digital marketing was not present in my vocabulary. That was just meant to come.

In the next 3 months, I discovered things like web development, content creation, and social media marketing.

I was always tech-savvy so learning new tools and strategies was very refreshing.

Not long after that I touched the sealing of business coaching. Or maybe it was the bottom?

Even though I built a super fast and good-looking website and started creating engaging written content, it never converted a single client for my coaching business.

So I quit.

2017-2020, the rise of a blogger.

I wrote my first book when I was around 8 years old. It was called “Sahara” and it was about a special agent who went to fight local gangs in the desert.

Don’t ask me why this storyline 🙂

Nevertheless, I always had the skills to write content. Any content to be very honest. Maybe it was not grammatically correct, but it was still interesting to read.

So at the end of 2016 and beginning of 2017 I jumped on the blogging train.

Because I love to cook and eat delicious dishes, I decided to become a food blogger. The food blog took off pretty quickly and in 2018 I had around 120k yearly visitors.

Which was pretty impressive for a newbie.

I usually wrote blogs about food, created recipes, and most importantly, I became a food photographer.

By the end of 2019, I had collabs with brands and earned money as a food and product photographer.

During that Christmas, the whole family got pans and pots from me as a gift.

FYI, I earned more as a food blogger than a business coach. And I am earning money from the food blog even today.

Note to myself: I also gained 15kg.

Also, during this period I have started my online magazine where I took a role as an Editor In Chief. I was writing thousands of words per week on topics, like Technology, Movie Reviews or Health.

Around March 2020, I saw a decline in the website’s traffic.

And I knew I had to jump train again.

2021-2023, the rise of the digital marketer.

In the beginning of 2021 a new train arrived, and it was called “DIGITAL MARKETING”.

It headed to a brighter future and consisted of train wagons like Search Engine Optimisation (SEO), SEO Copywriting, Email Marketing or E-Commerce.

By mid 2021 I had a pretty good marketing knowledge and got my first clients. So I committed to driving this project further and opened my Digital Agency.

From day one it converted more clients than I ever dreamed of.

I had projects and earned pretty good money. I used the most advanced tools and technology.

But… And this is a pretty big one.

In December 2022 a company called OpenAI launched a groundbreaking tool.

This tool became the fastest growing tool ever made with 1 million users gained in just 7 days.

Today more than 100 million users use it daily.

Yes, the tool is ChatGPT.

2024, jumping on the AI train.

And as you guessed it right, it was time to jump on the next train. This time the AI train.

When looking back at my journey, I have to admit that it all makes sense.

Without starting my coaching business and discovering web development I wouldn’t be able to create my food blog.

Without my copywriting skills, I wouldn’t be able to write content for my websites or social media.

Without my interest in technology, I probably wouldn’t have discovered SEO, digital marketing, and Artifficial Inteligence.

Today I can boldly say that I mastered AI.

Maybe I don’t know how exactly it works under the surface, but I for sure know how to use it to improve business or day-to-day life.

I use AI tools for generating majority of my video, audio, or written content.

In the past 12 months I became a Prompt Engineer, AI Graphic Designer, Youtuber, and Podcaster. All thanks to AI.

As I am saving time on things like content creation, I can focus on Business Consultations or develop coherent training with a focus on AI. I like to be a step ahead and give my clients solutions they never thought of. And in many cases, AI plays a big role here.

All of this is possible only because I jumped on a new train when I felt the moment was right.

And because I am always looking into “what’s trending“.

When my blogging started to fail I learned Search Engine Optimisation, so I could improve it.

When ChatGPT came out, I signed up for it the next day and started to use it.

So what about my next train?

To be very honest I don’t know. Seeing how quickly things change I can’t foresee even the next 3 months.

I will set up a notification for this article 12 months from now. I will review it and see if I am still sitting on the AI train or not.

Also, I might use the Future Me tool, which will allow me to write a note to my future self to double-check it.

And what about you? On what train are you sitting now?

Do you need an AI lift?


Written by Jan Vasil

As a CMO at a digital agency The Digital Pug, I'm passionate about SEO and blogging, and I'm always striving to stay ahead of the latest trends in digital marketing. In my spare time, I like to play golf, listen to music, and hang out with my black pug. I take great pride in providing my clients with top-notch marketing strategies to help them achieve their goals.