Google’s Magic Wand: How The Search Generative Experience is Transforming Your Boring Search Bar!

October 19, 2023



Jan Vasil

Google has recently rolled out a fascinating feature known as the Search Generative Experience (SGE).

Google’s Search Generative Experience (SGE) is a new feature that combines Generative AI with search, allowing not just to find but also to create content based on user queries.

At the center of this evolution is Generative AI, a technology capable of creating new content based on the patterns it has learned from existing data.

Imagine having the ability to generate images or text that precisely cater to your whims, all by typing a phrase in the search bar.

It sounds futuristic, doesn’t it?

Generative AI, acting as the engine behind this innovation, morphs into a digital companion, aiding us in not just finding but also visualizing and creating content as we interact with Google Search.

It’s like having a dialogue with a creative companion who not only grasps what you’re seeking but also conjures up ideas and visuals to inspire you.

From an SEO expert’s perspective, this innovation is a double-edged sword.

It opens new possibilities in optimizing content and enhancing user engagement, yet poses challenges in adapting to the evolving search landscape.

So, with a blend of curiosity and expertise, let’s explore the capabilities of Google’s SGE.

Unveiling Google’s Search Generative Experience (SGE)

Background and Launch

Google’s latest cool tool, the Search Generative Experience (SGE) is a search bar that has a sprinkle of magic dust.

Now, when you type something in, it’s not just about finding stuff, it’s about creating new stuff too.

This isn’t just by chance; Google has been working behind the scenes to blend a smart tool called Generative AI with its search bar, making this magic happen.

Core Objectives of SGE

Google had some cool ideas in mind when they brought SGE to life.

They wanted to:

  • Find and Create: Help us not only find what we are looking for but also create new things when we need them. It’s like having a buddy who’s good at finding and making stuff.
  • Visualize Ideas: Ever had a picture in your mind but couldn’t find it anywhere? SGE is here to help. You describe it, and SGE will try to create it. It’s like having a mini artist on your computer.
  • Make Search Fun: Who said searching has to be boring? With SGE, every search is a chance to create something new. It’s like turning the search bar into a magic hat, pulling out surprises with each query.

Now, for the folks who help websites shine on Google (yeah, the SEO experts), this new trick is a mixed bag.

It can make websites more fun and engaging, but also, there’s a new set of rules to play by to make sure websites are easily found and loved by this new smart search bar.

Exciting or daunting?

Well, it’s a bit of both. But one thing is for sure, the game of search just got a dash of creativity and a sprinkle of fun.

The Capabilities of SGE

Image Generation

Imagine you’re planning a little Halloween get-together, but you’re stuck on decoration ideas.

You type “spooky Halloween table settings” in Google, and voila!

SGE doesn’t just find pictures; it can create new ones based on what you type.

It’s like having a magic wand that brings your ideas to life.

And if you don’t like what you see, tweak the description, and SGE will try again.

It’s all about making your search fun and creative.

Text Generation

Now, let’s say you’re refurbishing your home and need to talk to a contractor, but words are escaping you.

No worries!

Type something like “Write a note to a contractor for remodeling my kitchen,” and SGE will help draft a note.

You can edit it to fit your style and send it right off. It’s like having a helpful buddy who’s good with words, and ready to assist whenever you’re stuck.

From an SEO expert’s lens, these capabilities present a fresh playground.

It’s not just about keywords anymore; it’s about understanding and creating content that resonates with what people are looking for or want to express.

SEO is not about keywords anymore; it’s about understanding and creating content that resonates with what people are looking for and want to express.

While it opens doors to making searches more interactive and engaging, it also nudges SEO experts to think outside the conventional box. So they can ensure that websites and content remain visible and appealing in this new search landscape.

So, whether it’s painting a picture with words or actually creating a picture, SGE is here to add a splash of creativity to our search quests.

As we adapt to these new tools, the landscape of search and online interaction is unfolding into a more vibrant and interactive realm.

The Technology Behind SGE

Evolution of Google’s AI Technologies

Google didn’t just wake up one day and create SGE.

Nope, it’s the result of years of tinkering, learning, and growing.

Just like a painter learns and evolves over time, Google’s AI technologies have been on a journey too.

They started with something called BERT, which helped Google understand words in a much better way. Then came MUM, a super smart tool that understands words even better than BERT!

BERT: (Bidirectional Encoder Representations from Transformers) is a brainy tool that helps computers understand the meaning of words in sentences.

MUM: (Multitask Unified Model) is like BERT’s smarter sibling, understanding not just words but also tasks and questions, making our chats with Google more understanding and helpful.

Large Language Models at Play

Now, at the heart of SGE, there are these big brains called Large Language Models (LLMs).

They are like the wizards of the digital world, understanding and creating content in a jiffy.

And guess what?

MUM is one of those wizards, helping SGE understand what we’re looking for or wanting to create.

It’s all about making our chat with Google more fun and fruitful.

Role of BERT and MUM in Enhancing Search Experience

BERT and MUM aren’t just fancy names; they play a big part in making SGE smart.

They help SGE understand our words better, whether we’re searching for something or asking SGE to create something new.

It’s like they help SGE speak our language, making our search adventures more exciting and less of a headache.

For the SEO wizards out there, understanding these techy bits is like having a map to navigate the new world of search.

It’s about knowing the terrain to make sure websites are easy to find and fun to explore in this ever-evolving digital playground.

With every word you type and every image you seek, BERT, MUM, and the whole gang behind SGE are there, ready to make your digital explorations a joyride.

Google's Magic Wand: How The Search Generative Experience is Transforming Your Boring Search Bar!

Consumer Engagement and Global Reach

Capturing Consumer Interest

Google is not just a search engine; it’s like a digital buddy always ready to help.

With SGE, Google is taking friendship to a new level.

Now, it doesn’t just find stuff for you; it can also create stuff for you. It’s like having a buddy who’s not only smart but also creative.

This new twist makes searching not just helpful but also fun, which is a cool way to keep us coming back for more.

Google’s Global Ambitions with Generative AI

Now, Google has big dreams.

It wants to take this smart and creative buddy, SGE, to people all around the world.

Imagine someone in India typing in a phrase in Hindi and getting a picture or a piece of writing created right then and there.

It’s like breaking down walls between languages and places, making the digital world a fun playground for everyone.

For the SEO magicians out there, this global playground is both exciting and challenging.

It’s about understanding different people, languages, and cultures to make sure websites are friendly and easy to find no matter where you are or what language you speak.

Google’s dream is to make the digital world a friendly and creative place for everyone, and SGE is a big step in that direction.

And as SEO experts, it’s a thrilling journey to adapt, learn, and play along in this global, creative playground.

Enhanced Search Experience

In the old days, searching online was like playing a guessing game.

We had to type the exact right words to get what we wanted.

But now, thanks to Google’s Search Generative Experience (SGE), things are changing for the better.

It’s like Google is learning to understand us more, like a friend would.

With SGE, it’s not just about typing in words and getting a list of websites anymore. It’s about having a conversation with Google.

For example, if you’re looking for ideas on how to decorate your room, you don’t just get links to websites.

You can get new ideas created right there for you, like pictures or text that can help spark your imagination.

It’s making searching online a lot more fun and useful.

In my opinion, this change is pretty fantastic. It makes the whole search experience feel more personal and creative. Instead of just spitting out answers, Google is now helping us think and create.

This new way of searching is not just cool; it’s a big step forward.

It makes the internet feel like a more helpful and imaginative place.

And the best part?

This is just the beginning. With SGE leading the charge, who knows what other amazing things will come next in the world of search!


We’re stepping into an exciting future with Google’s Search Generative Experience (SGE).

It’s not just a search tool; it’s a creative companion, turning your queries into a springboard for discovery and creation.

By blending Generative AI with the familiar search bar, Google is not only making search fun but also intuitive and interactive.

This innovation invites us all to explore, create, and enjoy a more dynamic digital realm, hinting at even more exciting advancements on the horizon.

As we adapt and dive into this new search playground, the line between searching and creating blurs opens up a world filled with digital wonders waiting to be discovered.

*NOTE: (Search Generative Experience), is currently available on Chrome desktop and the Google App (Android and iOS) in the U.S.

Written by Jan Vasil

As a CMO at a digital agency The Digital Pug, I'm passionate about SEO and blogging, and I'm always striving to stay ahead of the latest trends in digital marketing. In my spare time, I like to play golf, listen to music, and hang out with my black pug. I take great pride in providing my clients with top-notch marketing strategies to help them achieve their goals.