What to Expect from an SEO Consultant: A Comprehensive Guide

May 24, 2023


Jan Vasil


For over three years, I’ve been working in the field of Search Engine Optimisation, or SEO. My clients include small e-commerce stores, bloggers, and small business owners. 

SEO is a tool that can help a website get more visibility on search engines like Google. As an SEO consultant, I help my clients understand and use SEO to get more attention for their online businesses.

So, what does an SEO consultant do? How can they help your business do better online? In this guide, I’ll explain what SEO consulting involves. I’ll talk about the different tasks, skills, and strategies used in SEO, and what you can expect when you work with an SEO consultant. Let’s get started!

What to Expect from an SEO Consultant: A Comprehensive Guide

Understanding SEO Consulting

When we talk about SEO consulting, we’re referring to the process where an expert in SEO, like me, helps a business improve its online visibility. The goal? To show up higher in search engine results, which can lead to more people visiting your website. 

But what does SEO consulting really involve? And what value does it bring to your business?

Firstly, SEO consulting is all about understanding your business and it’s unique needs. Every business is different, so, the SEO strategy for each should be custom-tailored. For instance, if you’re a blogger, your strategy might focus more on content optimization and keywords. On the other hand, if you run an e-commerce store, we may focus more on product descriptions, images, and technical SEO.

Secondly, SEO consulting involves creating a plan or an SEO strategy. This strategy outlines the steps we need to take to improve your website’s visibility on search engines. It includes things like improving your website’s speed, making it mobile-friendly, and using the right keywords in your content.

Now, let’s talk about the value SEO consulting brings to your business. The primary value is improving your website’s ranking on search engines. This means when someone searches for something related to your business, your website is more likely to show up in the results. When your website is more visible, it can lead to more people visiting your site, and ideally, more customers or readers.

Additionally, SEO consulting can also help your business build a strong online presence. It ensures your website is built and structured in a way that search engines understand. This can lead to long-term benefits and sustained online growth.

In a nutshell, SEO consulting is a valuable tool to not only help your business increase its online visibility but also provide a roadmap for continued online growth.

SEO Consultant - Jan Vasil

Key Responsibilities of an SEO Consultant

  • Website SEO analysis
  • Keyword research
  • SEO strategy development
  • Link building strategy
  • SEO training
  • On-page and off-page SEO
  • Monitoring and reporting SEO results

So, now that you understand what SEO consulting is and how it can add value to your business, let’s delve into the key responsibilities of an SEO consultant.

One of the primary tasks of an SEO consultant is to perform an SEO analysis. This is like a health check for your website. It helps us understand what’s working well and where there’s room for improvement. The SEO analysis looks at various aspects of your website, such as its speed, the quality of its content, and its structure.

Next comes keyword research. This involves identifying the words and phrases that people are likely to use when they’re looking for something that your business offers. Keyword research is a critical part of developing a strong SEO strategy because it helps us understand what your potential customers or readers are searching for.

Once we have the results of the SEO analysis and keyword research, we can begin to develop an SEO strategy. This strategy outlines the steps we will take to improve your website’s visibility in search engine results. 

Another key responsibility is link building. This is the process of getting other websites to link to yours. These links, also known as backlinks, help improve your website’s credibility and its ranking on search engines.

In some cases, an SEO consultant may also provide SEO training. This training can help you and your team understand the basics of SEO and how to maintain your SEO strategy over time.

SEO work is divided into two main areas: on-page SEO and off-page SEO. On-page SEO involves making changes to your actual website, such as optimizing your content and improving your website’s speed. Off-page SEO, on the other hand, involves activities that happen away from your website but can still impact your rankings. This includes things like link-building and social media promotion.

Lastly, an SEO consultant monitors the SEO results. This means keeping track of how your website’s ranking changes over time, how much traffic you’re getting, and where this traffic is coming from. Monitoring these results helps us understand what’s working and where we need to make adjustments.

Read more on how I increased leads from SEO for a digital agency.

Lead increase from SEO.

In summary, an SEO consultant wears many hats. From analysis and strategy development to training and monitoring results, they are involved in every step of the SEO process. Their ultimate goal? To help your business increase its visibility online.

Skills to Look for in an SEO Consultant

1. Understanding of SEO Best Practices

2. Familiarity with SEO Tools

3. Analytical Thinking

4. Excellent Communication Skills

5. Problem-Solving Skills

6. Knowledge about SEO Trends

Now that we’ve discussed the key responsibilities of an SEO consultant, let’s talk about the skills you should look for when hiring one.

Understanding of SEO Best Practices

An effective SEO consultant needs to understand SEO best practices. These are strategies that have been shown to help websites improve their search engine rankings. This could include things like using the right keywords, making sure a website loads quickly, and ensuring the website is easy to navigate.

Familiarity with SEO Tools

There are various tools available that can help with SEO. These include keyword research tools, analytics tools, and tools to help with link building. A knowledgeable SEO consultant will know how to use these tools to their full potential.

Analytical Thinking

SEO is a field that requires a lot of data analysis. An SEO consultant needs to be able to look at data from tools like Google Analytics and use it to make informed decisions about your SEO strategy.

Excellent Communication Skills

An SEO consultant needs to be able to explain complex SEO concepts in a way that’s easy to understand. They should also be able to clearly communicate their plans and strategies for your website.

Problem-Solving Skills

Sometimes, SEO strategies don’t go as planned, or search engine algorithms change. When this happens, an SEO consultant needs to be able to quickly adapt and come up with new strategies.

Knowledge about SEO Trends

SEO is always changing. New trends emerge, and search engine algorithms get updated. An SEO consultant should stay up-to-date with these changes so they can adjust your SEO strategy as needed.

In conclusion, a good SEO consultant should have a deep understanding of SEO best practices, be familiar with useful SEO tools, and possess strong analytical, communication, and problem-solving skills. Staying up-to-date with SEO trends is also essential to adapt strategies for maximum effectiveness.

What to Expect During Your Initial Consultation

  • SEO Audit of Your Website
  • Discussion of SEO Strategy
  • Recommendations for Improvement
  • Discussion About Your Business Goals

If you’ve decided to work with an SEO consultant, you may be wondering what to expect during your initial consultation. Let’s break it down into a few key steps.

SEO Audit of Your Website

The initial consultation usually starts with an SEO audit. This is a detailed examination of your current website. The consultant looks at various aspects of your site, such as the structure, content, speed, and more. This audit helps identify areas that can be improved for better search engine visibility.

Discussion of SEO Strategy

Once the audit is complete, the SEO consultant will discuss the proposed SEO strategy with you. This strategy is based on the findings from the SEO audit and reflects the specific steps needed to improve your website’s search engine rankings.

Recommendations for Improvement

The SEO consultant will provide recommendations on how to improve your website’s SEO. This could include changes to your website’s design, optimizing the content with targeted keywords, improving the website’s speed, or building more high-quality backlinks.

Discussion About Your Business Goals

Lastly, the SEO consultant will discuss your business goals with you. Understanding your goals is essential as it allows the consultant to align the SEO strategy with what you want to achieve. Whether you aim to increase website traffic, boost product sales, or increase brand awareness, the consultant will tailor the SEO strategy accordingly.

In a nutshell, the initial consultation with an SEO consultant is a critical step that sets the tone for your SEO journey. It includes a detailed SEO audit, a discussion of the SEO strategy, recommendations for improvements, and aligning the strategy with your business goals.

The Importance of Ongoing SEO Consultation

You might be thinking, “Once my SEO strategy is in place, I’m done, right?” Actually, SEO is a continuous process and not a one-time task. Let’s delve into why ongoing SEO consultation is crucial for your business’s digital growth.

The Dynamic Nature of SEO

SEO is dynamic, meaning it’s continually evolving. Search engines like Google regularly update their algorithms to provide users with the most relevant and high-quality search results. Because of these changes, your website’s SEO needs to be regularly updated to keep up with these shifts.

Regular Updates and Adaptations to SEO Strategy

An experienced SEO consultant understands the dynamic nature of SEO and will regularly update your SEO strategy accordingly. This could involve adapting to new SEO trends, refining keyword targeting based on the latest data, or updating link-building strategies. 

Constant Monitoring and Tweaking for Maximum Results

Continuous SEO consultation also involves constant monitoring of your website’s performance and SEO results. This includes tracking your website’s search engine rankings, organic traffic, bounce rate, and more. The consultant will then tweak and optimize the SEO strategy based on these insights to ensure maximum results.

In summary, due to the ever-evolving nature of SEO, ongoing consultation with an SEO consultant is vital. This ensures your SEO strategy is regularly updated, adapted, and optimized based on the latest SEO trends and your website’s performance data. So, just like a car needs regular servicing to run smoothly, your website needs ongoing SEO consultation for optimum performance in the digital fast lane.

How to Choose an SEO Consultant

1. Experience

2. Reputation

3. Client Testimonials

4. Pricing and Contract Details

Choosing an SEO consultant can seem like a daunting task. But, if you know what to look for, the process becomes a lot simpler. Here are four factors to consider when choosing an SEO consultant.

1. Experience

One of the first things to look at is the consultant’s SEO experience. Have they worked with businesses similar to yours? What kind of results have they achieved? A consultant with a track record of successful SEO projects can bring valuable insights and strategies to your business.

2. Reputation

An SEO consultant’s reputation can tell you a lot about what it’s like to work with them. Look for consultants who are known for their integrity, professionalism, and expertise. You can often find this information by doing a bit of online research.

3. Client Testimonials

Client testimonials are a great way to gauge the consultant’s performance. These testimonials can provide insights into the consultant’s strengths, working style, and the kind of results they deliver. Keep in mind, though, that every business’s SEO needs are unique. What worked for one business may not work for another.

4. Pricing and Contract Details

Finally, you’ll want to look at the consultant’s pricing and contract details. Is their pricing structure clear and transparent? Do they offer flexible contract terms? Keep in mind that while pricing is an important factor, it shouldn’t be the only factor. It’s better to pay a bit more for a consultant who can deliver excellent results than to save money but get poor results.

Remember, choosing an SEO consultant is an important decision. After all, you’re entrusting them with the online visibility of your business. So, take your time, do your research, and make sure you’re comfortable with your choice. Your business’s online success is worth it.


Understanding and navigating the world of SEO can be a complex task, but its importance in today’s digital age cannot be understated. It’s an essential tool for improving your business’s online visibility, increasing website traffic, and ultimately, driving growth. 

As an SEO consultant, my role is to help demystify SEO for you and develop strategies tailored specifically for your business. From conducting an initial SEO audit, performing keyword research, and developing and implementing an SEO strategy, to providing continuous monitoring and updates, the goal is always to help your business thrive online.

Working with a professional SEO consultant can be a game-changer for your business. It not only ensures that your website is optimized according to the latest SEO best practices but also allows you to focus on other aspects of your business, knowing that your online presence is in capable hands.

So, are you ready to take your online presence to the next level? Let’s embark on this SEO journey together. I invite you to reach out to me for a professional SEO consultation. Let’s explore how we can work together to enhance your digital visibility and accelerate your business’s growth.

Remember, in the digital world, your success is not just about being online. It’s about being found. And with the right SEO strategies, we can make sure that you’re found by the people who matter most to your business.

Thank you for taking the time to read this comprehensive guide. I look forward to the opportunity to help your business shine in the world of SEO!

Written by Jan Vasil

As a CMO at a digital agency The Digital Pug, I'm passionate about SEO and blogging, and I'm always striving to stay ahead of the latest trends in digital marketing. In my spare time, I like to play golf, listen to music, and hang out with my black pug. I take great pride in providing my clients with top-notch marketing strategies to help them achieve their goals.