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Mastering the A/B/Cs: Why A/B Testing is the Alphabet of Digital Marketing

Mastering the A/B/Cs: Why A/B Testing is the Alphabet of Digital Marketing

by Jan Vasil | Sep 6, 2023 | Uncategorized

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, app, or other digital asset against each other to determine which one performs better. Essentially, you show two variants (A and B) to similar visitors at the same time. The...

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